Goldman Sachs announced the acquisition of Clarity Money, which will include the start-up’s management team and million+ customers.
Clarity Money is a financial app that helps consumers better manage their personal finances using machine learning and artificial intelligence.
That means analyzing accounts and spending patterns to take actions, such as cancelling unwanted subscriptions, for example.
It’s free to use and over time will be branded Marcus by Goldman Sachs.
Marcus will also be onboarding Clarity Money’s team of engineers, designers and marketers, led by its founder and CEO, Adam Dell, who will join Goldman Sachs as a partner.
Dell will continue to lead Clarity Money, as well as play an active role on the Marcus senior management team.